At Evenbound, we exist to empower our clients and our team members to reach their full potential as we create and grow end-to-end solutions on HubSpot. We are a growth marketing agency, specializing in HubSpot, digital transformation, and marketing strategy. We commonly execute HubSpot implementations & onboardings, website projects, and Team-as-a-Service retainers, our name for end to end marketing operations, for our clients. Our team is growing, and we are looking for a Paid Media Specialist to support our clients and growth.

Is that you? 

Why Our Team Needs You
Our company vision will take us to hold a commanding position in the HubSpot Partner program and to sit at the top of the value chain offering Growth Strategy, RevOps, Marketing Ops, WebOps, Custom Development, and Integrations.  We need you because you will define and execute paid media strategy to bring value to our clients.

What You’ll Do
As an integrated portion of overall growth strategy, we anticipate you will display a high level of competency defining strategy, campaigns, and tactics across paid advertising channels. This will enable you to execute these campaigns, as well as, measure and report the effectiveness to the team. The Paid Media Specialist at Evenbound is responsible for the day-to-day management of multiple paid media campaigns spanning various platforms. You’ll work with our account strategists and program managers to drive paid media services strategy, which means you'll handle everything from campaign builds, to reporting, to troubleshooting, to campaign adjustments. This position requires that you work closely with the Evenbound client-facing team —  assisting team members, providing in-depth direction, and ensuring that tasks are completed quickly and efficiently. 

Our Paid Media Specialist has a clear understanding of paid media advertising, from Pay Per Click to Social and beyond. You can handle all of these tasks with ease:

• Keyword research and management
• Audience research and building
• Conversion tracking and troubleshooting
• Analytics and tracking
• Campaign strategy and build
• Budget pacing and cost management
• Landing page performance analysis
• Campaign reporting

What You’ve Done
You have likely worked at a marketing agency or in an environment where you dealt with multiple clients at the same time. Ideally you have at least 3 years of experience with Paid Search/Paid Social:

• Experience managing multi-channel paid media campaigns.
• Experience with advertising tools - Google Ads (Search, Display, Performance Max, Shopping, Youtube is a bonus), Microsoft Ads, Meta Ads Manager, LinkedIn Ads Manager. Experience with keyword research and the ability to present campaign examples utilizing tools like Google Keyword Planner, SEMRush, and other relevant tools.
• A comprehensive grasp of Google Analytics 4, Google Search Console, and HubSpot Ads tool and reporting tools, bonus if you have a strong knowledge of SEO. 
• Knowledge of optimization techniques – keyword adjustments, bid strategies, targeting; familiar and comfortable using audience, location, and device bid adjustments.
• Ability to develop testing structures and compile client-facing deliverables based on performance.
• Understanding of tagging and conversion tracking solutions; as well as attribution models.
• Familiar with the process of creating and optimizing landing pages for best campaign performance.
• Should hold relevant certifications across platforms.
• Data modeling and statistical analysis are a plus.
• Landing page building and maintenance is a plus.
• Experience participating in reporting and strategy calls with clients is a plus.

Our Core Values
Our Core Values determine how we show up and interact with each other and our clients. We act with integrity, strategy, and authenticity in everything we do. We take our work - but not ourselves - seriously, and we value being able to laugh and connect with one another. 

• We’re Experts - we value knowledge, skill, and putting both into practice
• We Think and Act Strategically - our solutions and work are focused on driving big-picture value
• We’re Authentic and Transparent - we’re open, honest, and direct with each other and our clients
• We See Potential - we see the potential in our clients and design solutions to help them reach that potential
• We Work Hard to Win - we’re tenacious, scrappy, and willing to do what it takes for ourselves and our clients to succeed
• We’re a Team - we trust each other, hold each other accountable, and do what's best for the team
• We’re Committed to Learning and Growing - when we learn and grow, it benefits ourselves, our team, and our clients

Benefits and Perks:

• Health + Dental Insurance
• Bonus Program
• Flexible work time 
• PTO: 18 Vacation Days, 16 Paid Holidays + your birthday off!
• 401(k) with company match
• Company-paid short term disability
• Voluntary long-term disability + life insurance
• Work where you want, when you want. At Evenbound, we believe we work best when we set our own productive schedules. That flexibility extends to where we work, too. While we have an office right in downtown Grand Haven that we love (there's a coffee shop right downstairs!), our team works remotely most of the time. There's no weekly "in the office" quota to meet — we work to get work done, however that works for you
• Regular team meet-ups. Since the Evenbound team is primarily remote, we work hard to schedule team meet-up opportunities annually. From camping to ski trips to industry conferences, we believe that hanging out in person makes our team stronger, helping to build real relationships in a virtual world 

Our Tech Stack
We don’t expect everyone to have experience with the technology that we use, but if you do, we certainly want to know about it. Here is a basic list of technologies we use:

• HubSpot
• G Suite
• Google Drive
• Google Ads
• Google Analytics
• WordPress
• Slack
• ClickUp
• Ninety.io
• Jasper

Our Commitment to Diversity, Equity, Inclusion, + Belonging 
Evenbound’s mission - our reason for existing - is to empower our clients + team members to reach their full potential. To us, that means every single person on and engaging with our team has the right to feel they belong in an inclusive, equitable, and diverse work experience. We’re committed to learning and growing. This Core Value of ours speaks to the fact we acknowledge there’s a lot of space to learn, grow, and support the areas of DEIB, both now and in the future. We understand the responsibility we have to elevate underrepresented voices, to take an active role in promoting equity and belonging, and to always seek opportunities to create more inclusive ways for all individuals to be able to show up authentically just as they are.